Website traffic is the backbone of every successful website. Any internet marketer that’s made money on the internet will be able to agree to this. Website traffic is what drives a website – from leads to sales to profit.
The big problem is that many startups find themselves in a difficult position. Once they’ve completed their website, they are not sure how to drive website traffic, and due to this reason, gives up. The good news is that if you simply do a little research, and put it some effort, you will be able to drive website traffic, and you will be able to accomplish success.
Yes, it takes time and effort to build a good website. It also takes time and effort to promote a good website. Even though it takes time and effort, the results are well worth it. Once you’ve built up a brand for your website, created a buzz around your brand and promoted the hell out of your website, you should start to see things automate when it comes to website traffic.
As your website grows, and as you build and promote it, you will slowly start to gain higher rankings in popular search engines such as Google, Yahoo and Bing. By climbing the ranks on these popular search engines, you will start to see a huge increase in website traffic, thanks to SEO and organic website traffic.
Now let’s take a look at some of the best ways you can drive website traffic without having to break the bank. These simple tips can be implemented on almost any kind of website, and they will surely help you increase your website traffic.
1. Search Engine Optimization
This is one of the best ways to build a large amount of website traffic. By performing proper search engine optimization on your website, as well as off-page, you will be able to generate thousands to millions of targeted visitors to your website without having to lift a finger. When you’re only starting out, you will have to put in a lot of effort to optimize your website, and to build high-quality backlinks pointing to your website. After you’ve added the required time and effort, the ranking of your website will start to climb, and you’ll be able to start ranking on the front page of Google and other popular search engines for certain targeted keywords. This will bring you thousands and thousands of unique visitors on complete auto.
Search engine optimization involves optimizing your website’s pages to include certain aspects and optimizing the content of your website to target specific keywords related to your niche. Search engine optimization also includes building high authority backlinks for your website in order to increase your website’s organic ranking and bring in more organic website traffic.
2. Social Media Marketing
Social media marketing is a popular way to drive directly targeted website traffic, but with all the latest updates in search engine algorithms, social signals now also help to boost your website’s ranking in popular search engines.
The first thing on your agenda when it comes to social media marketing should be to create pages/accounts for your website. Brand these pages/accounts with your website’s graphics and logo, and write an informative bio for each. You should also include a link back to your website on each page/account you create.
You should then also integrate some sort of social sharing ability on your website, and configure the settings of your social sharing widgets so that your brand gets mentioned in shares. This is a great way to build social presence – ask users to share your content on their social media profiles if they find it useful. This will also help you build a strong following in social media networks.
3. Social Bookmarking
Internet marketers usually use social bookmarking as a way to build backlinks to their website to increase their search engine rankings. This is an actual way to build backlinks, but can also be a way to drive direct website traffic, targeted traffic to be specific.
By submitting social bookmarks with a link to your website, you’re not only building a backlink, but you’re also sharing your link with others. When other people browse social bookmarks, they will be able to see your bookmark on some social bookmarking sites, and will be tempted to click on the link should they find the content you shared useful or informative.
4. Press Release Distribution
Building backlinks, creating a buzz and driving direct website traffic is the 3 goals of a press release submission. A press release is really just a short piece of information related to your business. Maybe you launched a new product, or there might be an upcoming promotion. You can write a press release about almost anything related to your business.
It is important to write your press releases in a natural way and not to make it sound like an advertisement. A press release should be interested and offer some sort of value to the reader – help them learn something new, etc.
When writing and submitting a keyword optimized press release, you can easily start creating high authority backlinks to your website. At the same time, you will be creating a buzz around your brand – if your press release is interesting enough, it might get picked up by story-seekers and news about your business or brand might start appearing on different websites. This is also a way to drive direct, targeted website traffic by providing information to the public, sparking their interest and resulting in a click on your link.
5. Article Marketing
You can think of article marketing as closely related to a press release submission, but still different. With article marketing, you write a high quality, keyword optimized article and submit the article to different article distribution networks like EzineArticles. Once your article has been approved, it will be displayed on their website and can also be picked up by search engines.
When you publish an article on an article directory, and it’s interesting enough to spark a conversation, visitors might want to publish your article on their blog / website. By doing so, they have to include your “resources box” in the article – this builds you backlinks and drives targeted direct website traffic to you.